This is one of the pleasures of reading you, Malky: you're pretty damned smart.
Yes, I was reading along, half enjoying your puncture of writing site platitudes and half frowning at your loose conflation of "authentic" and "conversational" and "unedited." I wasn't engaged enough to comment; you were losing me.
Until you acknowledged what you were doing, that is. Well done, my friend, well done.